Have you ever arrived on a Teespring campaign page, and noticed that it looks just a little different than you remember it?
Maybe some of the wording is updated, or the number of days remaining has a refreshed look — whatever the detail, you’re pretty sure it has changed since you saw it an hour ago.
Then when you visit again, that change is gone.
What you’re witnessing is an ongoing cycle of a something called A/B testing, and its purpose is simple: to create the best possible experience for Teespring buyers and sellers.
Here’s how it works:
We dig through our customer surveys and analytics to find places where the user experience can be improved on Teespring.
We develop a theory about what may be causing an issue, and then create an update that is designed to resolve it.
We show this new, updated version to 50% of Teespring website visitors for a few days, and measure whether it solves the problem. (Note: a victorious test is determined across millions of visits, and measured to a degree of concrete statistical significance. Our process is extremely statistically rigorous.)
If the updated version is successful, we make it a permanent part of Teespring, and look for the next feature to improve!
If it’s not successful, we go back to the drawing board and look for an alternative way to improve the experience we’re working on.
With that in mind, you can probably see why we’re so serious about A/B testing at Teespring — it allows us to constantly enhance the site in an extremely measurable way. It offers buyers an ever-improving experience, earns campaign creators ever-increasing revenue, and gives us an ever-growing satisfaction with what we’ve built (although to be honest, we’re never quite satisfied).
There’s also one more benefit, and it’s a big one.
In addition to testing ideas intended to fix smaller user problems, we also A/B test every major new feature released at Teespring. If the test shows that our new feature isn’t up to snuff, we roll it back and revise it until it outperforms our goals and expectations.
This allows us to make sure that every single feature released on Teespring.com is not only something we think is amazing, but is also a 100% verified, bonafide improvement. We simply won’t have it any other way.
Speaking of features and tests, we’d like to take this opportunity to announce our next big A/B test here at Teespring: a brand new look for the campaign page. Stay tuned for another post with a sneak peek of the new look, and details on the proposed enhancements. Coming soon!
Head of Growth, Teespring
P.S. - If you’re curious about A/B testing, you can find some great info here: