Going Global

Our mission at Teespring is to remove the barriers between great ideas and bringing those ideas to market. That means enabling entrepreneurs to reach the right audience for their idea, wherever that audience might be.

Today I’m thrilled to announce that Fabrily, Europe’s leading custom apparel platform, will be joining the Teespring family.

Fabrily’s relentless focus on customer happiness and quality product matches that of Teespring, and their rocket-ship growth reflects that the model is resonating as strongly in Europe as it is has here in North America.

Between Fabrily’s European expertise, including a team spanning 13 nationalities and 16 languages, and our resources and experience scaling this model, we’re confident that Europe will be an enormous area of growth and opportunity for our entrepreneurs and for the company as a whole.

I hope you’ll all join me in welcoming them to the community!

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Facebook Advertising For Beginners: 5 Things You Need to Check Out

One way to drive sales to your campaign is through the use of one of the most powerful tools available to marketers today: Facebook.

Facebook’s advertising program allows you to pick and choose audiences that you’d like to see your Teespring campaign. You’re able to choose from factors like your audiences’ location, job, hobbies, age, and more. While it costs money to run advertisements on Facebook, people who learn Facebook advertising often see high returns on their marketing investment.

Creating your first ad can be intimidating. But it doesn’t need to be! Here, we’ve compiled tested-and-true resources to teach you everything you need to know to launch a winning Facebook ad.

Get oriented with “the basics” from Facebook. Peek through Facebook’s official guide to creating an advertisement, choosing your audience, setting your bid strategy, and more.

See a detailed walk-through of ad creation with this 101 Guide from AdEspresso. While not Teespring specific, you’ll find a step-by-step guide to creating a winning advertisement, start to finish.

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Learn best practices for Teespring ads, with the Promotion Section of Teespring University: Learn the basics – how to set your audience, choose your ad copy and design, and more.

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Watch it done by the best, in training videos. Learn from in-house experts on what it takes to create a winning ad in a few short videos.

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Get ideas for your own ad, with examples: Check out these 3 ads we’ve created. In each, we go over how to create your ad design, how to set your targeting, and more.

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Have you reviewed each resource yet? Now, you have everything you need to create your first Facebook advertisement! Remember, thousands of people have launched Facebook advertisements for their Teespring campaigns, many of them (like the folks below) earning

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     Learn from Will                  Learn from Jayne             Learn from Dempto

Ask any of them, and they’ll tell you the same thing:

“It all starts with one!”

If you’ve never launched a Facebook advertisement before, we challenge you to read the resources above, and launch one in the next week. If you accept this challenge, post a comment below and we’ll make sure to follow-up with you in the next few days!

 

Announcing Cross-Selling and Multiple Storefronts

Everyone shares a similar experience of heading to the cash register with the intent to purchase the one item we hold tightly in our hand. Somewhere on that final stretch, a neatly arranged display of products you never knew you needed catches your eye. Perhaps it’s the perfect gift for a friend’s birthday, or maybe its the exact accessory that will complete your outfit for an upcoming concert.

Cross-Selling takes advantage of an opportunity that retailers have been using for decades.  This is the chance to show your customers additional items that they might be interested in purchasing but would not have otherwise known existed! It’s a win-win situation.

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Ready to get started? All you need is a storefront and we’ll take care of the rest. Once you set up a store (more on that below!), we will randomly select active campaigns from within the store to show to your customers. Since cross-selling is automatically enabled in storefronts, you don’t have to lift a finger – we’ll take care of the rest of the work!

 

  1. Log into your Teespring account
  2. Click on the tab called Storefronts. You can do this from this dropdown or from your dashboard’s navigation.
  3. Create a store with at least 3 active campaigns that you think will appeal to a similar audience.
  4. Cross-selling will be automatically enabled once your store is created and published.
  5. In order to turn off/on cross-selling on for a store, click into a store and then click on the Edit Store button. This will take you into the edit view for the store.

Cross-Sell Enabled 

  1. Once you’re in the edit view, 1) click on the Settings button, 2) toggle the Enable cross-selling to “Off” or “On” and then 3) click the Save button to save your changes. It should look something like this.
  2. That’s it! You’re well on your way to maximizing sales from your storefront.

(Pro Tip: Don’t want to leave it up to randomly generated chance? Create a storefront with only four campaigns to control which designs are displayed to customers.) 

Now, the opportunity to increase profit from cross-selling similar items sounds good in theory, but where’s the evidence? Well, the proof is in the pudding – Or rather, in the Teespring Analytics. Click on your campaign to see its individual analytics and scroll down to the GET Variable Data section. The “cs” key and “zero” value refer to the traffic coming from a cross sell.

Need a quick refresher on setting up a store? We’ve brushed the online dust off of this vintage blog post gem to get you started.

Are you as excited about cross-sells as we are? Post a picture of your excitement on this Facebook post and we’ll send you some Teespring goodies. Here’s ours:

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Tee up for the New Year!

Good news, Springers. With the New Year comes a new product! We’re celebrating the addition of Dri Tees to the designer, just in time for those January gym resolutions.

We’re sure you have better things to do than wait in line for a treadmill! Don’t “sweat” the YMCA, and set your sights instead on our latest Teespring Compe(tee)tion.

From December 17th until January 11th, the 100 Teespring users who sell the largest quantity of Dri Tees are eligible to win up to $5,000 in prizes (deposited directly to your Teespring account). These high-quality athletic tees offer a whole new marketing opportunity – think softball teams, marathoners, golfers and more!

We know it’s the busiest time of the year, so we’ve even created drag and drop templates for you to download and customize.

DOWNLOAD TEMPLATES 

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1st Place – $5,000

2nd Place – $2,000

3rd Place – $1,000

4th Place – $700

5th Place – $550

6th to 10th Place – $350

11th to 100th – $100

In order to be eligible to win, make sure you first:

  1. Create an account on Teespring (if you haven’t already!)
  2. Review the rules below
  3. Create one or more campaigns that use Dri-Tees
  4. Sign up with your Teespring email here (and see our brand new live leaderboard!)

Requirements:

  • You must sign up with the Teespring email associated with your account
  • Campaigns must be launched anytime after December 16th at 2pm ET and the campaigns must end before January 11th at 2pm ET.
  • All campaigns must exist under one Teespring email
  • Competition winners will be asked to complete a short survey before receiving their winnings

Rules:

  • There are no limits to how many campaigns you can create
  • Purchasing orders from your own campaign will result in disqualification
  • Maximum of one prize allotted per Teespring user
  • Orders from buyers that are cancelled will be deducted from total units sold
  • By entering the contest, you agree to allow Teespring to publicly disclose your identity, and how many products were sold as part of the results announcements
  • Teespring reserves the right to disqualify entrants for inappropriate behavior that goes against the spirit of the contest

If you have any questions, let us know in the comments below or at launchpromo@teespring.com.  Best of luck!

Announcing Men’s and Women’s Dri-Tees!

Heads up, Springers. Now that you’ve locked your final holiday shirt sales for the year, it’s time to start thinking about 2015. Luckily, we’ve got some big news to help make sure you begin your year on a positive (and lucrative!) note.

Starting today, you will find Hanes Men’s and Women’s Dri-Tees in the designer. Dri-Tees differ from normal cotton tees because they’re made of a 100% polyester interlock jersey. This allows the fabric to wick away moisture quickly and keep the wearer dry. Even better, the material offers excellent UV protection with an Ultraviolet Protection Factor (UPF) rating of 50+.

Given the Dri-Tees ability to keep wearers, well, cool and dry, these shirts are perfect for 2015 resolution makers looking to get fit and hit the gym. A colorful quick-drying tee is the perfect way to look trendy and upbeat for the new year, while running your heart out on a treadmill.

A few design ideas:

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Dri-Tees are available in men’s and women’s versions. Men’s shirts come in white, black, graphite, deep red, deep royal, navy, maroon and safety green; women’s shirts come in black, navy, light blue, white and pink. Based on our internal research and testing, we’re recommending a $27.99 selling price for these Activewear products though feel free to run your own tests! Note: Dri Tees require a special printing process due to the polyester fabric, so they have to be featured on separate campaigns. But linking different campaigns together is easy with our recent release of storefronts.

We’re also announcing a $20,000 cash contest based on the popularity of our Kids Tee contest a few weeks ago. Sign-up for the contest and find a live leaderboard here!

 

Announcing Twitch and Teespring

Today we’re thrilled to announce the launch of a formal partnership between Teespring and Twitch, the leading video platform and community for gamers, which will bring high-quality custom merchandise to life for Twitch broadcasters and their fans.

Back in August we did an initial test run with 24 Twitch broadcasters who sold limited-edition Teespring products to their followers, and the results blew us away. In just two weeks, this first batch of broadcasters sold thousands of products and their fans showed an outpouring of support through comments, tweets, and photos of their new custom gear.

tsd08_ManVsGame_front Starting now, we’re initiating a program to give thousands of members of the Twitch Partner program this same ability to offer custom apparel that reflects their personal brand. Teespring will be integrated into Twitch’s broadcaster dashboard, making it easy for broadcasters to create custom designs their fans will love. Their products will be displayed on a Teespring-powered storefront in the official Twitch Store, and you’ll also find many of the shirts sold directly on broadcasters’ channel pages.

We couldn’t be more excited about what this means for the Twitch community and we see this as an important step toward a world where anyone with a following is empowered to make a living online in the way they choose.

Twitch has long been a friend of Teespring’s, and we’re thrilled to now call them a partner. Our goal at Teespring is to empower people to engage and delight their communities through custom products that they love, and Twitch is a perfect platform to help make that goal a reality.

 

Optimize Your Facebook Ads with AdEspresso

We’ve partnered with AdEspresso, an official Facebook marketing partner that offers advanced ad creation and management features that’ll take each of your advertising dollars further.

Sign-up at this link to get your first month free, and half off for the next three months. An exclusive deal for Teespring community members, AdEspresso is designed to help you be more precise with your targeting, more effective with your spend, and more scientific about your testing.

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The Biggest Shopping Weekend of the Year

Holiday shoppers will be out in force over the next few days, ready to burn cash on a good deal. We want to make sure you don’t miss out on thousands in sales, so we’ve put together some tips on how to maximize the upcoming holidays with one of our newest features: promotions.

Since we launched our promotions feature three weeks ago, we’ve seen a 40% boost in conversions for campaigns running promotions. That’s a 40% increase in the amount of people hitting “Buy”—and a 40% increase in your sales. Here are some ways you can use holiday promotions over the next two weeks!

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