Teespring Ambassador, Luuk Olde Bijvank, was recently crowned one of Fabrily’s Royal Tee Contest winners. Luuk entered the competition with his springing partner, Dan, who he’d worked with for 6 months but had never met face-to-face. Read on about how Luuk and Dan competed fiercely to achieve their ultimate goal, and use his winning tips to get ahead of the competition in the Tee Games!
10,000 sales in 40 days: getting my partner to Europe!
My partner (Dan Nikas) and I got really excited when we heard about the Fabrily Royal Tee Challenge this past May. Why? Let me explain:
I am based in Holland and my partner is based in Australia. We have never met before in real life, and we had been talking a lot about me making the long journey to Oz (Australia), or Dan coming to visit me in Europe. Then, in May, Fabrily came out the news that was music to our ears! It was almost like fate that they ran the Royal Tee contest with a trip to Europe as one of the prizes.
We were already selling high volume to in Europe, so we decided to join for one purpose only:
“Win the gold prize and finally get Dan to Europe!”
10k sales (Gold) – The game plan
10,000k Sales in 40 days equals 250 sales a day. Achieving that is not an easy feat! We had days where we hit 250 sales before, but had not done that consistently. Still, we decided to give it a go.
We had about just a couple of days to come up with a game plan and planned like mad men. Here is what we came up with as to-dos to reach our goal:
- Relaunch all our best sellers (also the ones we’d targeted towards the USA to repurpose for Europe)
- Design like crazy – keep popping out new designs at lightning speed
- Mail our current customers every 4 days (on average) to cross sell
- Try to get a head start by selling 300 a day for the first 10 days
- Advertise like crazy (at a certain point we had more then 300 ads running at a time)
- Monitor ads really well (we do not need to make a lot of profit and we were ok if we would make a small loss, but big losses are out of the question for a competition) – this takes LOADS of time!
- Evaluate every morning how things are going to see where we stood
Ready? Set? Go!
For the first few days, things were going really well. We launched about 100 of our best sellers and we were launching new campaigns like crazy. The first 5 days we were able to sell around 250 shirts a day, but after that it became a bit harder.
Our initial e-mail to previous buyers did well, but after mailing them twice conversions dropped. This made sense though, since our past buyers had already seen most of the shirts before so they A) had already bought it, or B) didn’t like the tee enough to buy it the first time.
We kept pushing hard on the emailing past buyers, but we also had to attend to our other campaigns that were running in the US with Teespring that were making us good money as well.
At a certain point we had to decide to stop aiming for the Gold prize (10k shirts), since we were falling too far behind. BUT we were right on track for Silver and that also meant winning a trip to Europe. If we hadn’t aimed for the gold prize from the get-go, we would not have been aggressive enough to secure us that Silver!
Europe, Europe, Europe. Oi Oi Oi!!
I could go on and on telling you about this, but let’s just fast forward to the end of the competition: we made it and took home the Silver prize!
This means that I will finally have a chance to meet Dan! We have been working together for over 6 months now and have never been in the same place. Pretty excited to plan this trip :).
What we’ve learned?
Like I said we were already selling in Europe, but this competition opened up our eyes to even more opportunity. We came to the conclusion that Europe sells well, REALLY WELL. As a matter of fact, we find it easier now to sell to Europe then to the US. And keep in mind: We do pretty well in the US, but now our horizons are opened to the entire globe!
Nowadays we are selling more and more in Europe, and let me tell you, there is far less competition then in the US. The challenge also allowed us to build our Custom Audiences, which are true assets for the future.
While we were doing the challenge, Fabrily asked us if we were interested in creating a course/training about how to sell in Europe.
We gave it some good thought and decided to go for it. The best part: we decided to create the training 100% free of charge and call it TeeNinja.
In Teeninja we are going to show you exactly what steps we took to selling well over 300,000 euro worth in shirts in 6 months (our journey)!
As we speak we are finalizing the training videos, but we do have an early bird going @ www.teeninja.eu
Cheers and I Wish you all great luck in the Tee Challenge! It is a real good learning experience + you will build great Custom Audiences while having fun and making money!
Thanks, Luuk! To all the springers out there who are interested in selling to Europe, head over to Fabrily.com to create an account. Remember, units sold on Fabrily count to your towards your total in The Tee Games! Haven’t signed up for the Tee Games yet? ENTER HERE TO GET IN THE GAMES.