Better know as Houssem Minati of Teespring News, this Springer has a spirit that won’t quit, and has a payout history to match!
How did you first get started with Teespring? What were you doing before you started selling? Well first I want to say thank you to Teespring and everyone on the team, secondly before I started with teespring let me tell you I was broke and was doing adsense, a site that was earning me 900 EURO per month, then it was decreasing in ranking. So, 8th months ago or something around that I started with Teespring. I had heard about it on facebook and saw someone making $$ from a tee, then I started to research about that teespring thing, till I find that there is bunch of $$$ to be made, I started with youtube I checked every case study then started to test things on facebook. I remember my first campaign was for the trance audience. It said something like “ I love trance”. It wasn’t the best design! then I started to try scraping ids (now against Facebook’s TOS) and had nothing serious there, till I saw a quote on google that caught my attention, and just applied it on hockey nich BOOM! First campaign sold 60 shirts, and since then I have been relaunched that campaign many times and have made some serious money! From it then I scaled to other similar niches, none of them working so well, so I started to put a budget of around $500 or so just to test and learn everything about facebook ads and optimization.
What been the hardest part of your Teespring journey so far? How did you get past it?The hardest thing was finding the budget I needed to test, to try, and to scale my campaigns. That part was solved after I got a winning campaign that filled my paypal account with love!
Another thing was how I would learn everything about facebook, optimizing, and scaling in and out as well as how to do proper deeper research. But trust me if you want to master something, learn it yourself. You’ll have to constantly test yourself, and you’ll have to fail and lose till you know that this is A and this is B. Both can never be A!
I tried 20 campaigns before I found success and started to learn how to touch my audience with my designs. I will tell you this: I still fail and lose a lot, but when I find a winner I scale it through the roof!
What’s been the best part of your success on Teespring? Best part was in August 2014. I was bored to death and I dug up a design that I created a while ago and didn’t launched. I was just browsing through my computer, and said to myself “why not?” So I just decided to try it.
Then about 1 hour after I started ads on this design, 25 sold with 40$ spend! The design started to go viral and when I woke up the next morning I saw it had already tipped with incredible CTRs and saw that the time in America was around midnight. I went directly to my report I found that every adset was a winner! I doubled my budget on that time because it’s the best time to double your budget so facebook doesn’t eat it fast.
I kept running that design for weeks, and then relaunched it for 2 months or so. I sold more than 5k hoodies and shirts and earned more than 75k$! The best thing about it- it was only a 1 color design ;).
After that, my earnings from teespring allowed me to buy my first ever new car and also allowed me to take my family to Saudi arabia for OMRA. I’ve also bought myself some new watches now have money to my name to let me do a bunch of good stuff in the future!
What’s the best piece of advice you could give someone just starting out? In 2010 I completed my university studies- from that time till 2014 I’d be searching for a job without luck. Teespring has allowed me to live the good lifestyle here, but I am not satisfied with myself. I feel like I am a lazy boy, launching only 2 to 6 designs per month! I get one or two winners every year.. but what will happen if I launch every day? I will do this in 2015 because it’s my YEAR.
Let me tell you I mean YOU who have just started or is beginner: don’t worry and don’t give up on Teespring. This thing will change your life! If you try and lose, don’t tell me you spend 10$ on a campaign w/o sales and give up. BRO 10$ ? I spend like 100$ sometimes only to test, and only to know what interests convert!
Just try more. Don’t go for big niches on first time, because the big boys are there they have big lists of subscribers and bad-ass designs. My advice is to just go to after normal niches- go find them on interests pages on facebook, get one niche and go to google search for saying or quotes that relates to it!
I’d also recommend going to top 3 forums or blogs of that niche to read what people talk about there, and to know more about them. Keep 1 or 2 or 4 sayings and put them on shirts and post them on your page so your audience can choose what saying they’d most like to wear! Another thing is just read this and repeat it: scared money don’t make no money.
Go play with audience insights- it’s #goldnugget to pick interests then try to go deeper and rearrange your interests by affinity. If you have 4 or 5 interests that have high affinity go after them! That really works for me.
And as a last word, remember something that even the best sellers on Teespring know. To be successful, you WILL fail everyday. Don’t be scared of it. When you get a design that has an affect on the hearts of your audience, then you will win big!
Thanks again, Houssem!