We caught up with Cody and Alex last weekend for our Teespring Meetup in Hebron, Kentucky to find out more about these young entrepreneurs. They thought up the idea for their winning t-shirt on a snow day, and combined their design / marketing skills to sell over 600 tees on their very first campaign! Better yet, these young men are saving their earnings to reinvest in their business after graduation. Read on for Alex’s recap on how they did it!
How did you guys meet? What was the moment when you knew you’d be great business partners? We met through our fraternity – Alpha Epsilon Pi. Cody is my ‘little’ in the fraternity. Besides the fact that we are both Marketing majors, we think in similar terms and so I knew we would make great business partners.
Can you tell us a little more about how your first launch came together? What did you do to publicize it, and how did you feel when it first went “viral”? Our first launch was in February of 2014. After a couple days of playing around with the wording and design, we launched our first ever Teespring campaign with a goal of selling 100 units. Again, this was February and we live in Ohio so the day we launched was a snow day. We publicized it on social media (Facebook, Twitter) hoping it would catch on. One of the people we tweeted at was the President of the University of Cincinnati, Santa Ono, who graciously retweeted it to his 25k+ followers. By the end of the first day, we had already received 350 orders! This was a 21 day campaign and we had already exceeded our goal by 250 by end of day 1. As word continued to spread we ended selling a total of 633 units when the campaign ended which was more than we could have ever imagined.
In this day and age, people almost expect to be asked “and do you want fries with your order?” Up-Sells is a way of suggesting that a shopper adds an additional or discounted item to their carts before checkout. You’ve probably seen them on your favorite e-commerce sites under the titles “Similar Products” or “Frequently Bought Together.” In order to give you guys the benefits of this time-honored approach, Teespring has released our very own Up-Sells feature. Our conversion rates are already first-in-class, and we want to make you even more money on top of that.
Starting today, up-selling on Teespring will allow you to suggest additional products to your customers from the same campaign. You’ll be able to incentivize the suggested products with a discount that only applies on the additional up-sell items. When we pull it all together, your customers will see something like this:
“Art teacher by day… This spring I helped 44 of my 8th graders launch their own Teespring campaigns! 10 students were profitable! Last night was their end of the year art show…so proud of my kids and the drive these 14 year olds have! Again…they were profitable USING SOCIAL MEDIA. Jump on trends! Use Twitter! Use emails! Cheers ya’ll.” – Bethany Cooper
Bethany’s Post in Teespring News
Where are you from? Tell us a bit more about your history? I was born and raised in Toledo (Ohio) and have been here pretty much my entire 33 years. I lived in Boston for graduate school and loved every minute of it. I am a full-time mommy to my sweet 1 & 2 year olds, a junior high art teacher, and of course a Teespringer (once my day slows down and the toddlers are in bed)! My background is art and design, the family business is advertising, and I love being up to the minute on trends and news. I believe that combination is the perfect (Tee)storm.
I’ve written this article so many times in so many different arenas and it’s always been well received.
I wrote it in the Forex Market and in the Sales market, I wrote it for Kindle authors and now I’m writing it for you, Teespring and the t-shirt game. The reason I tell you this is to demonstrate that it is universal across all endeavours that we set ourselves.
I wish I was able to say that this was my invention and thoughts but sadly I’m just re-purposing it. What you are about to read was developed by a fellow called Dr Richard Bandler – he invented NLP (Neuro Linguistic Programming) and this ‘process’ that we all go through when learning something new was his invention.
If you are new into this game then this will prepare you for the road ahead. Knowing what to expect will come in handy.
If you are a seasoned pro then you will recognise the steps and if you are somewhere in the middle then you’ll probably recognise the step that you are in right now.
Either way I hope you all find this useful.
When learning a new skill, business, sport or profession there is a learning curve. This learning curve can be placed into five distinct steps to mastery.
Step One: Unconscious Incompetence. “You don’t know what you don’t know.”
This is the first step you take when first discovering selling online – no matter what the product. You know that it’s a good way of making money because you’ve heard so many things about it and have seen so many people making tens of thousands and even hundreds of thousands of dollars a month.
“The (Bangladesh) community is growing by the day with new faces that have intense interest. Rather than feeling only proud of my part in this, I am also feeling hopeful. I am hopeful that my community and I will spring forward with a strong and clear view.”
Hi “Zafi!” Tell us a little bit about your background! I was born and raised in Dhaka; the capital city of Bangladesh. I have a very strong background in education, getting honors in my English studies and a Masters degree as well at TESOL in North South University. On top of that, I completed two extra degrees- LLB and now MBA in Apparel Merchandising from BGMEA University of Fashion and technology. I am optimistic that my background and expertise in the apparel industry will be a large asset to my Teespringing.
How did you first find Teespring? What was it like to find your first successful tee campaign? I first heard about Teespring in a course from Brittany Lynch. Unfortunately, I did not find success in this instance, and immediately stopped my efforts. I thought to myself, “my freelancing life is way better than this.” Because I have entrepreneurial blood, I knew that one day I would be successful and self employed. Fortunately for me, I was quickly proven wrong that freelancing would be my definite route to success! The path to my first successful campaign is in fact a bit different from others that I’ve heard.
I used to work for a woman in the USA via oDesk who was the owner of several online businesses. I was her multi-tasking machine. When she asked me for my advice on a new platform to invest her time in, I remembered my failed attempts with Teespring. I still had a pain in my heart from my first experience, and was so excited to have the opportunity to give it another try and make it work. My first time around I had failed because I had little knowledge about how to target my ads. But since then, I had been learning CPA marketing and some Teespring tricks from Yousef Khalidi (his heart is way bigger than his body). I was also lucky enough to learn some really powerful traffic methods from CPA gurus around the world.
My Teespring story begins in early 2014. I was an experienced internet marketer having built and sold websites and products for the previous 6 years part time. Normally I would create a website for a particular Clickbank offer, build up the site and rank it high on search engines (SEO) and once I sold a certain dollar figure of the product I would sell the website for $x,xxx.
I had only done this part time because I had a full time job. Working from home for my full time job allowed me some extra time to dig into internet marketing to help supplement my income. So I only used the funds generated by this for vacations for the family and paying off debt (which we had a lot of since we had moved to New Orleans from Tennessee so my wife could go to Medical School).
Everyone has a voice, a story, a piece of advice… and we wanna hear all of them! That’s why we created Fabric – a community you can go to ask questions, to trade tips + tricks, and to connect with other springers. Fabric is also the place to hear Teespring news, first.
Add your threads to our Community Fabric today! Signup at community.teespring.com, and don’t forget to claim your free t-shirt once you’re inside the group. For every action you take, you will gain points that will count towards free swag, early feature releases, and more.
See ya in there!
My name is Joshua Lim, and I’m typing in from Singapore. Because it’s Thursday, I wanted to share with you a bit of my #teespringtestimonial.
In early 2012, I found myself with upwards of $200k in debt. My close buddy and I were all-in on a shared business venture… and we failed. To get myself out of it, I set up an offline business in July 2013 to help local businesses build mobile apps. While that was helping me get my head above water, homeschooling my eldest daughter and juggling my work was a huge struggle. I found myself having to bring her with me to work, giving her lessons whenever I had the time.
I launched my first Teespring campaign on March 7th, 2014. I gave myself a $10 per day budget, and with no money to hire a designer, taught myself how to use Photoshop. With a 7 year old and 2 year old daughter to look after during the day, I worked almost all night. On the average night, I’d sleep for at most 4 hours. This went on for months as I was trying to figure out how to build my Teespring business.
“In December 2013, I started my Teespring journey with less than $200 to spend on Facebook ads. As you can imagine, I was very careful with how I spent my money on Facebook advertising. Since then, I have not looked back.” – Paul Akande
I am Paul Akande and I live in Lagos, Nigeria. I graduated with a degree in civil engineering. I am currently a part time Teespringer and I would love to share my little story with you all. I it will be a source of inspiration for those who are thinking of starting their Teespring business or for those who are at the verge of giving up.
Just a little background about me: I grew up in an environment where practically nothing works. The education system is not the best, there’s no constant access to electricity, the country’s economy is not thriving, the labor system is corrupt, and financial institutions are not made to help the common man. Salaries are not guaranteed and are often delayed, however it’s crucial to keep working if you don’t want to lose your job. People can barely afford the necessities to live.
As a young man with I had big dreams, aspirations, and a need to support my family. I started to think about how to get out of the mess that I was in. So I got a job in a civil engineering firm, where I was paid less than $250 per month. I thought my life would improve and change for the better.
Relaunching successful campaigns can be a great way to keep your business going, and give your audience more of the products they love!
We know that relaunching campaigns can be tough to do quickly, so we developed an auto-relaunch feature. This means that you will now be able to set a campaign to immediately relaunch after it finishes. The newly relaunched campaign will take on the same products, styles, colors and pricing as the one that just finished. We’ll send you a note to let you know that your campaign is back up.
Relaunch from reservations and manual relaunch will not change, which means that there are now 3 ways to relaunch a campaign: